The PlayStation 3’s web browser makes it possible to order nearly anything from the comfort of your couch. But a new, built-in button sends gamers to a special pizza website that caters to the console set.
The Papa John’s site delivers ads for Sony games like LittleBigPlanet and the forthcoming digital download PixelJunk Shooter, and makes it easy to order a pizza with the flick of your DualShock 3. According to the PlayStation website, the partnership ends Sept. 27, at which point those who crave a Cinnapie will be forced to type www.papajohns.com into the PlayStation 3 browser. Suckers.
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